All the News That's Fit to Blog
They call themselves "Webloggers" -- or "bloggers," for short -- and they're providing the most energetic, lively, and passionate analysis, commentary, and opinion around.
Bloggers are not devoted to keeping you on their page. Their purpose is to take you to other places. They figure that if they do that well enough, you'll return to the peer group that they host.
http://www.fastcompany.com/online/57/jellis.html