Why it Sucks to be Cool:
FARK is becoming one of the more popular sites to visit on the web, but now that its original followers don't feel so exclusive -- and now that Fark founder Drew Curtis is trying to figure out how to make money with all his new visitors -- the site isn't so hot anymore. When he recently attached his name to the site, "Drew Curtis' Fark.com" -- something that makes sense, given that Drew is making more and more media appearances and is becoming a recognizable name -- some of his "loyal" users dissed him.
http://www.shift.com/web/feature/feature013a.asp