Heroes Points Distribution for PVPers

First Hero

1. Merchant 30
2. Dualist 20
3. Mele Attack 10
4. Mele Def 10
5. Pike Attack 10
6. Rgd Def 10
7. Leadership 10

Then put points as following, note if you dont have cavalary pvp army you dont need pike attack

1. Mele attack tlil 25
2. Leadership tlil 20
3. Mele Def 20

Then distribute points Mele attack till 30 and basic HP and later i put more stuff

Second Hero

1. Merchant 30
2. Leadership 20
3. Mele Attack 10
4. Mele Def 10
5. Pike Attack 10
6. Rgd Def 10

Then put points as following, note if you dont have cavalary pvp army you dont need pike attack

1. Leadership tlil 30
2. Mele attack tlil 25
3. Mele Def 20

Then distribute points Mele attack till 30 and basic HP and later i put more stuff

Third Hero

1. Merchant 35
2. Leadership 20
3. Mele Attack 10
4. Mele Def 10
5. Pike Attack 10
6. Rgd Def 10

Then put points as following, note if you dont have cavalary pvp army you dont need pike attack

1. Leadership tlil 30
2. Mele attack tlil 25
3. Mele Def 20

Then distribute points Mele attack till 30 and basic HP and later i put more stuff

Heroes setup For pvpers in Europe

Level 1- Leather vest
Level 2- ...
Level 3- kite shield
Level 4- bronze sword
Level 5- Bronze helmet
Level 6- ....
Level 7- Sell kite shield and buy scutum instead
Level 8- Sell bronze sword and get iron sword
Level 8- Horse (have no weight)
LEvel 9- ...
Level 10- Sell leather vest and bronze helmet and buy chainmail.
Level 11- Buy iron helm
Level 12- Sell chainmail and buy Plate Armor.
LEvel 13- Buy Banner.
Level 14- sell iron sword + iron helm, buy Broad sword
Level 15- buy iron helm
Level 16- ...
Level 17- sell broad sword, buy longsword
Level 18- buy Steel Plate armor
Level 19- sell longsword and iron helmet, buy Flail
Level 20- buy iron helmet
Level 21- sell iron helmet, buy steel helmet
Level 22 and 23 most wont reach :P

this set up works best for pvp and if u have cavalry
if u have pike bonus units, like lancer, u need to focus on pike bonus weapons ... so, for example, if u use lancer, u will need lance and jousting lance later:

Level 1- Leather vest
Level 2- ... Level 3- kite shield
Level 4- bronze sword
Level 5- Iron helmet
Level 6- ....
Level 7- Sell kite shield and buy scutum instead
Level 8- Sell bronze sword and get iron sword
Level 8- Horse (have no weight)
LEvel 9- ...
Level 10- Sell leather vest and bronze helmet and buy chainmail.
Level 11- Buy iron helm
Level 12- Sell chainmail and buy Plate Armor.
LEvel 13- Buy Banner.
Level 14- sell iron sword + iron helm, buy Lance
Level 15- buy iron helm
Level 16- ...
Level 17- buy bow
Level 18- sell iron helm, buy steel helm
Level 19- sell Lance, buy Jousting lance

for arty armies, is good to get ur hero ranged weapons. also dont forget to keep str weapons since a hero can carry both melee and rgd weapons.

example:
Level 1- Leather vest
Level 2- ... Level 3- kite shield
Level 4- bronze sword
Level 5- Iron helmet
Level 6- ....
Level 7- Sell kite shield and buy scutum instead
Level 8- Sell bronze sword and get iron sword
Level 8- Horse (have no weight)
LEvel 9- ...
Level 10- Sell leather vest and bronze helmet and buy chainmail.
Level 11- Buy iron helm
Level 12- Sell chainmail and buy Plate Armor.
LEvel 13- Buy Banner.
Level 14- buy iron helm
Level 15- ...
Level 16- sell javelin and iron helm, buy longbow + iron sword
Level 17- buy iron helm
Level 18- sell iron helm, buy broad sword
Level 19- sell banner and plate armour and buy steel plate armor
Level 20- buy banner
Level 21- buy iron helm

etc
well, the idea is u can combine the items as u please. u can give up some HP for more rgd or melee dmg. as ur hero grows in level, more items will be available giving u more chances to combine items.

example: instead of scutum, u can use heraldic shiel. u lose 50 hp, but gain 2 weight u can use to add more str or rgd dmg.